THE DENIM FIT GUIDE

Use this guide to discover our denim jeans - comfortable fits, premium fabric and on-trend silhouettes. It's time to meet your new favourite jeans.

THE FITS

Barrel Jeans

Regular Rise

Relaxed denim, with tapered ankles and a high-rise fit.

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Boot Cut

Regluar/Low Rise

A true classic, straight to the knee & wider at the hem.

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Cropped Wide Leg

Regular Rise

Relaxed proportions fuse for a modern silhouette that moves with ease

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Paper Bag

High Rise

Premium stretch denim, offering a sleek & streamlined silhouette.

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Skinny Fit

High Rise

Denim that fits like a glove and feels even better!

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Straight

Regluar Rise

Clean finish & a fuss-free fit, crafted with just the right stretch.

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Wide Leg

Regluar Rise

Timeless & versatile style with a relaxed yet polished fit.

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The Fabrics

Regular Denim

Made from 100% cotton with a classic feel and modern durability — your everyday essential.

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Stretch Denim

Designed with a high elastane blend for maximum stretch, comfort, and flexibility — built to move with you.

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Rigid Denim

Raw, structured, and untouched — this classic, non-stretch denim is all about durability and authentic wear.

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Washed Denim

Pre-faded and softened for comfort — gives that lived-in look from day one.

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THE WASHES

HOW TO MEASURE

Waist

Lay your jeans flat and loosely measure across the waistband.

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Rise

Measure from the point where the seam meets the top of the waistband.

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Inseam

Using the inner leg seam as a guide, measure from the crotch to the bottom of the hem.

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Leg Opening

Measure across the bottom hem.

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Back Rise

Flip your jeans over & measure from the crotch seam to the top of the waistband.

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Handle & Care

Wash Less Frequently

Only wash after several wears to preserve the fabric.

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Wash Inside Out In Cold Water

Flip the outer side in when washing to prevent shrinkage and fading.

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Air Dry Instead of Tumble Drying

Only air dry to prevent weakening fibres and maintain the original fit.

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Store Properly

Fold carefully to prevent creases and avoid direct sunlight to prevent fading.

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THE DENIM FIT GUIDE

THE FITS

Barrel Jeans

Boot Cut

Cropped Wide Leg

Paper Bag

Skinny Fit

Straight

Wide Leg

The Fabrics

Regular Denim

Stretch Denim

Rigid Denim

Washed Denim

THE WASHES

Black Denim

Dark Washes

Light Washes

Medium Washes

White Denim

HOW TO MEASURE

Waist

Rise

Inseam

Leg Opening

Back Rise

Handle & Care

Wash Less Frequently

Wash Inside Out In Cold Water

Air Dry Instead of Tumble Drying

Store Properly

Contact Us

Contact Us

Customer Care

Customer Care

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Information

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