“Inspired by our rich craft heritage, this year’s Unstitched Winter Collection reflects the timeless beauty of Kashmiri embroideries and intricate motifs. Each design has been thoughtfully reinterpreted through a contemporary lens, merging cultural richness with effortless modern style. With Pakistan’s diverse winter in mind, we’ve designed prints available in both lighter and warmer fabrics to suit every climate and mood. The collection moves effortlessly from classic to contemporary, offering something for every style. At its core, it celebrates people, their individuality, and the confidence that comes from feeling truly themselves.”

BILAL ASHRAF