The start of summer, and vacation season, calls for an updated wardrobe to relax, explore, and enjoy all your new experiences to the fullest!

As you plan your summer 2024 getaway, don’t forget to discover your signature vacation look and curate gram-worthy OOTDs that reflect your unique persona, while keeping it chic and comfy all season long. In this guide, we will explore five fun vacation personalities including the Beach Babe, the Homebody, the Adventurer, the Traveller, and the Party Queen, so that there’s a new dress design (or two) for each one of you to style this summer.

Without further ado, let’s jet, set, and go!

WEST – Summer ’24 campaign shoot
Sage green loose-fit dress with belt
Maroon linen co-ord set
Peach pink wide legged pleated trousers with maroon sleeveless ribbed top
Beige linen loose-fit dress

Invest in airy and breathable linen designs for all occasions this summer season.


For the Beach Babe, the memo always reads: Effortlessly chic!

Opt for easy breezy linen pieces that assist motion and movement for the beach vacation of a lifetime. Add colour and character into your outfit with linen designs that are statement enough to be worn on their own as a dress or trouser design paired with basic tank tops - but also classy enough to be styled with their matching counterparts as a co-ord set!

The beachy vibe goes great with flowy silhouettes, earthy hues, minimal eye makeup, and poppin’ nail polish colours for that playful touch! If you are planning a seaside getaway, shop these effortlessly chic new dress designs now.

P.S. Don’t forget your sunglasses, sunhat, AND sunscreen!

Beige linen loose-fit dress
Beige linen loose-fit dress
Green t-shirt dress with side slits

Experience cute and comfy looks all day, every day with essentials from SAPPHIRE West.


For the Homebody, comfort is ALWAYS the top priority!

Take your staycation to the next level by investing in cute yet comfy loungewear sets from SAPPHIRE West. Available in a plethora of fun and classic colours, our loungewear or co-ord sets usually feature an oversized t-shirt for women, with a wide leg trouser design in cotton or modal blend fabrics that are airy and breathable, making them ideal for the summer season.

If two-piece designs aren’t your vibe, you can always get your hands on SAPPHIRE’s t-shirt dresses, that are comfy and SO on-trend this summer!

Yellow seersucker co-ord set
Violet slim fit t-shirt with printed wide leg trousers
Yellow slim fit t-shirt with white tailored wide legged trousers
Violet co-ord set

Curate the ultimate summer lookbook with the latest pieces from SAPPHIRE West for women.


For the Adventurer, the vibe is bold and experimental!

The Adventure’s travel capsule is filled with vibrant bursts of colour, statement prints, edgy basics, and reimagined classics.

Not made for the faint of heart, one of our top picks is a vibrant citrus yellow t-shirt that can be worn with some wide leg trousers. Another fun option is a plain colourful t-shirt with printed trousers.

If you want to keep it relatively low-key (or as low-key as it can be for the Adventurer!), a monochromatic co-ord set is another daring look to recreate! Or keep it easy breezy yet bold with a statement top!

Oversized striped t-shirt
White kimono t-shirt with black tailored wide leg trousers
Black sleeveless t-shirt and wide leg jeans

Invest in must-have t-shirts, jeans, and more from SAPPHIRE Online now.


For the Traveller, the key is functionality!

Finding pieces that are extremely versatile in their functionality is the main intent behind the Traveller’s vacation style. Investing in new dress designs that feature timeless silhouettes and classic colour schemes, is the best way to create multiple vacation outfits with the same pieces.

A chic button down, a versatile trouser design, a basic t-shirt, and a women rib vest are some of the worthwhile investments for the Traveller’s vacation wardrobe.

P.S. Keep your multipurpose bag pack with you at all times!

Ombre printed co-ord set
Violet shirt dress
Black & white printed co-ord set
Printed flowy dress with belt

Keep it easy breezy and chic in flowy western dresses from SAPPHIRE!


For the Party Queen, it’s all about drama, drama, and more drama!

Create a statement and dance the night away in party ready threads with SAPPHIRE West. Keep it cool and colourful with bold outfits that are perfect for a summer bash. Experiment with statement sleeves, chic western dresses, matching co-ords, and more to look effortlessly glam this party season.

If colour isn’t your vibe, matching monochromes are also a great option, styled with statement jewellery, shimmery eye makeup, and the highest heeled shoes!

WEST – Summer ’24 campaign shoot

Shop on-trend looks for all your summer plans from SAPPHIRE West now!


Regardless of whatever vacation personality you decide to embody, SAPPHIRE West has something for you to style this summer. From glamourous outfits for the Party Queen to elegant new dress designs for the Beach Babe, discover looks that will make your vacation truly memorable this year!