Style Guide

STORIESSTYLE GUIDE

Take our lead when it comes to all things fashion, and unlock your chicest, most stylish self.

BRUSHSTROKES AND BEYOND WITH NAIMAL KHAWAR

Discover the joy of coming home to a space that welcomes you through our latest collaboration with the multi-faceted visual artist and painter, Naimal Khawar.

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THE UP COLLECTION BY SAPPHIRE WEST X 7UP

SAPPHIRE as a brand, has always been ever-evolving, progressive and continuously strives to explore new avenues.

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HUM AIK HAIN

A spirit of patriotism and pride permeates the air as we prepare to celebrate Independence Day with traditional enthusiasm and excitement

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REDEFINING COMFORT WITH WALIYA NAJIB

Waliya Najib is no stranger to being in front of the camera.

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THE SCENTS OF SUMMER

Indulge in the refreshing essence of summer with our newest perfumes perfect for every fragrance enthusiast!

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EID KI TAYARIYAN WITH IQRA AZIZ

The exuberant Eid festivities are upon us so begin your Eid-ul-Adha preparation with Iqra Aziz as she unravels her Nani’s evergreen Channa Chaat Recipe!

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THE ART OF TABLESCAPING

Homemade fritters, family gatherings and cherished traditions are a welcoming reminder for Ramadan and the festive times ahead of us

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WOMEN OF TODAY

Women’s day is all about celebrating and recognizing women their identity and staggering power as they are the true changemakers in today’s age

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IN THE LIFE OF IQRA AZIZ

Venturing from modeling to acting her effervescent and cheerful girl-next-door persona has won Iqra Aziz massive public adoration

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TRENDING NOW STATEMENT WINTER PIECES

Envelope yourself in picturesque looks with quintessential winter wear from Sapphire Winter II collection.

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TURN ON THE BLING WITH SAPPHIRE’S PARTY WEAR DRESSES

Skip the Basic & Step Into A World of Glamour

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6 OF OUR FAVOURITE LOOKS TO TRY THIS FALL!

The winter breeze is early this year - it’s time to give your wardrobe the refresh it deserves!

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STEP INTO THE WEDDING SEASON WITH OUR FESTIVE SEASON GUIDE!

Step into the Grandeur of Festivities with breath taking and Exhilaration looks.

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STYLE, SUSTAIN & SAVE

SAPPHIRE takes a step forward into the world of sustainable fashion- a vital measure to a circular future.

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BEYOND THE GROUNDS OF CRICKET

Join us in an exclusive chat with Zainab Abbas as she takes a tour of her life’s innings!

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THE NEW WAVE

Embark on an inspirational journey as we dive into the courageous lives of the trailblazing trio of the modern, independent women!

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DIVING INTO SUMMER

Bold and powerful, Zara Noor Abbas unveils the depths of her craft.

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VALENTINE'S GIFT GUIDE

Celebrate the season of love with perfectly orchestrated presents.

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JUST IN TIME FOR PARTY SEASON!!!

Exude confidence and charisma with your sartorial choices and the be life of the party!

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STRONG IS THE NEW YOU

Compassionate yet powerful: beyond the glamour with Syra Yousaf.

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SAPPHIRE SUSTAINABLE

Where some see waste, we see potential and hope for a safer and greener tomorrow.

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Monochrome Madness

The luxury of black and white dresses is not a passing trend, it’s timeless!

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The Sunny Eid Edit

Versatile range of Festive pieces in soft hues and traditional printsl, reflecting the warmth and happiness from this time of the year.

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Mompreneur

Inspired by themes of strength, romance, renaissance and ornate desgins, Sundus creates her inimitable dreamscape.

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Kids Creative Land

Let the little kids creativity go wild yet productive this quarantine season.

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